Looking for a fun new way to expand the visibility of your brand? GIFs are a great way to do just that—and they take less work and less investment than other more traditional forms of marketing. Here are five reasons why brands should consider using GIFs as part of their marketing strategy:

 

They’re popular. GIF platforms like Giphy and Tenor see billions of searches and shares daily across apps like Facebook, Instagram, and WhatsApp. This means there’s a huge potential audience for your GIFs.

 

They help boost engagement. GIFs draw more attention that text or static images, and since they’re short they capture eyes right away.

 

They boost your brand’s visibility. Once your GIFs have been uploaded to platforms like Giphy or Tenor, they can be seen by millions of people. In fact, the GIFs Pilch + Barnet has created for clients like the Greater Minocqua Area Visitors Bureau, Explore Rhinelander, and the Northwoods of Wisconsin have been viewed more than 160 million times.

 

They don’t require a lot of additional work. Sure, you can always make new GIFs if it fits your marketing goals, but once you’ve created a GIF and shared it on Giphy or Tenor, it will continue to generate impressions without additional investment.

 

It’s a good break from traditional advertising. Using GIFs is a more authentic and less formal way to engage with your audience, which means more positive associations with your brand.

 

Wondering how GIFs can help grow your brand? Drop us a line.

Source: Why Consumer Brands Need to Be Using GIFs in Their Marketing, Giflytics