Pilch + Barnet’s new website for the Rhinelander Tourism Marketing Committee, www.explorerhinelander.com, recently received recognition from the Madison chapter of the American Advertising Federation.

The website, which launched in September, received a Brass ADDY in the Consumer Websites category at the Madison chapter’s annual awards banquet on February 18, 2023.

The website ties into Rhinelander Tourism’s new brand, “Live the Legend,” and highlights the many activities visitors can do in Wisconsin’s Northwoods, from dining and shopping to outdoor adventures. The site also prominently features Rhinelander’s most famous resident—the one and only Hodag—and allows site users to discover lots of Hodag-related content, including Hodag games and the free Hodag Fan Club.