Anyone promoting a tourism destination—whether it’s an attraction, a small town, a city, a state, or even an entire country—knows that connecting with your target audience is the key to growing your brand. That’s why e-newsletter marketing is so important, as it allows you to reach potential travelers with travel tips, exclusive deals, and other inspirational info.
There are many reasons why e-newsletter marketing is important, but here are a few key ones:
- You’re directly engaging people who have shown an interest in your destination by signing up for your e-newsletter
- It lets you highlight the beauty of your destination with stunning photography and videos, inspiring your subscribers to plan their next visit
- You can also offer your loyal customers (in this case, your subscribers) deals or promotions that aren’t offered to the general public
- Most e-newsletter platforms have robust analytics, allowing you to take a closer look at what types of messaging and content are resonating with your subscribers, allowing you to refine your marketing efforts to make the biggest impact
Want to build a successful e-newsletter list for your tourism organization? Here are some helpful tips:
- Use incentives (giveaways, promotions, discounts, etc.) to get sign ups and gather email addresses online and in-person if possible
- Segment your audience—you can base this on location, interests, activity, and more
- Compare and contrast email delivery platforms that best fit your needs and goals
- Make sure your emails are branded consistently so people know who they’re getting messages from
- Refine and review your content to ensure that you’re providing the best, most engaging content to prospective visitors